The main discovery that this article touches upon is that Bitcoin is ruled by power laws. Its regularities show that it behaves more like a physical system than an asset. This intuition is based on observing a striking power law over many orders of magnitude in the Price of bitcoin vs time.
Using game theory, real-world scenarios for such situations as pricing competition and product releases (and many more) can be laid out and their outcomes predicted. Companies that use (and stick to) this device to determine the Nash Equilibrium see a huge benefit in their budgeting strategies.
This article introduces the fundamentals of price elasticity of demand theory before taking us back into the real world, where theory will meet both big data and consumer psychology to create new possibilities.